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Aside of being Superheroes these 3 brothers (Micah, Kiah, Joiakim) decided to give back to the community specially to the cause of Sickle Cell Disease close to their heart by promoting healthy values and lifestyle for young children in Canada and across the globe. A special attention has been given to the clinical research aspect to be able to make accessible and affordable care for patients and improve their quality of life by finding a cure through collaborations with different stakeholders. Campaigning for a great cause, championing for a legacy, the brothers are the warriors with purpose we need in such of time like this. Please advocate with us!

National Hydration Week Fundraising Campaign 2021
Quebec-based PRO DR8 Hydration and Ottawa-based MKJ3 are teaming up to launch the “Hydration Warrior Campaign”, a national fundraising and awareness campaign benefitting the Sickle Cell Disease Association of Canada (SCDAC). Running under the slogan “Warriors Always Hydrate” and complete with a cast of cartoon superheroes, the Hydration Warrior Campaign will challenge Canadians to keep themselves well-hydrated in order to fight against Sickle Cell Disease. The objective of the campaign is to raise $50,000 over the next year through the sale of PRO DR8 Alkaline Water, in order to help the SCDAC develop the first ever National Sickle Cell Patient Registry. This registry would be used to provide hard evidence to researchers and policymakers on the difficult realities of those living with Sickle Cell Disease.

National 2021 Photoshoot Campaign with the Canadian Blood Services

Canadian Blood Services is calling for new and returning donors to replenish the blood, platelet and plasma supply and support patients through the latest COVID-19 wave.

“As Omicron continues to spread across the country, it is also impacting our operations. Our employees and donors are among those falling ill or being required to isolate. For these reasons, and also because of severe weather in parts of the country, we’ve seen a concerning drop in donations recently. By booking appointments over the next several weeks, donors can help us reverse this worrying trend before the situation becomes urgent.”